Formation of marketing strategy for bank development in the banking services market
The subject of research is theoretical aspects of the formation of a marketing strategy for the development of the banking sector. The purpose of the article is aimed at researching existing aspects of marketing strategy formation and determining modern approaches to bank marketing strategy formatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hryhorii Skovoroda University in Pereiaslav
2022-12-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/937 |