Formation of marketing strategy for bank development in the banking services market
The subject of research is theoretical aspects of the formation of a marketing strategy for the development of the banking sector. The purpose of the article is aimed at researching existing aspects of marketing strategy formation and determining modern approaches to bank marketing strategy formatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Hryhorii Skovoroda University in Pereiaslav
2022-12-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/937 |
| _version_ | 1797736376824758272 |
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| author | Svitlana Sliusar Ruslan Prikhodko |
| author_facet | Svitlana Sliusar Ruslan Prikhodko |
| author_sort | Svitlana Sliusar |
| collection | DOAJ |
| description | The subject of research is theoretical aspects of the formation of a marketing strategy for the development of the banking sector. The purpose of the article is aimed at researching existing aspects of marketing strategy formation and determining modern approaches to bank marketing strategy formation based on them. The methodological basis of the study is general scientific and special methods of scientific knowledge used at the empirical and theoretical levels of research: comparative, analytical, selective, dialectical, systemic approach, induction and deduction, generalization. Results of work. The article researches theoretical aspects of formation of marketing strategy of development of banking sector. The scientific concepts are generalized and the essence of the marketing strategy and its peculiarities in the activities of banking institutions are studied, the algorithm for forming an effective marketing strategy of the bank is formed, the role of banking marketing in the formation of the banking strategy in the banking services market is determined. Field of application of results in the activities of banking institutions of Ukraine. Conclusions. Marketing is becoming one of the most important factors of success in banking, along with general management, finance and technology. In this constable, the task of Ukrainian banks is to use the experience already acquired by developed countries. First, it is already proven in practice; the second, will minimize the funds and time for the banking system; thirdly, it can act as a basis for modern methodologies for the development and implementation of marketing strategies in commercial banks. |
| first_indexed | 2024-03-12T13:12:53Z |
| format | Article |
| id | doaj.art-f0f0352654a14589bc21f4eb808831c4 |
| institution | Directory Open Access Journal |
| issn | 2306-546X 2414-3774 |
| language | English |
| last_indexed | 2024-03-12T13:12:53Z |
| publishDate | 2022-12-01 |
| publisher | Hryhorii Skovoroda University in Pereiaslav |
| record_format | Article |
| series | Економічний вісник університету |
| spelling | doaj.art-f0f0352654a14589bc21f4eb808831c42023-08-27T17:39:40ZengHryhorii Skovoroda University in PereiaslavЕкономічний вісник університету2306-546X2414-37742022-12-015513914510.31470/2306-546X-2022-55-139-145937Formation of marketing strategy for bank development in the banking services marketSvitlana Sliusar0Ruslan Prikhodko1Hryhoriy Skovoroda University in PereyaslavHryhoriy Skovoroda University in PereyaslavThe subject of research is theoretical aspects of the formation of a marketing strategy for the development of the banking sector. The purpose of the article is aimed at researching existing aspects of marketing strategy formation and determining modern approaches to bank marketing strategy formation based on them. The methodological basis of the study is general scientific and special methods of scientific knowledge used at the empirical and theoretical levels of research: comparative, analytical, selective, dialectical, systemic approach, induction and deduction, generalization. Results of work. The article researches theoretical aspects of formation of marketing strategy of development of banking sector. The scientific concepts are generalized and the essence of the marketing strategy and its peculiarities in the activities of banking institutions are studied, the algorithm for forming an effective marketing strategy of the bank is formed, the role of banking marketing in the formation of the banking strategy in the banking services market is determined. Field of application of results in the activities of banking institutions of Ukraine. Conclusions. Marketing is becoming one of the most important factors of success in banking, along with general management, finance and technology. In this constable, the task of Ukrainian banks is to use the experience already acquired by developed countries. First, it is already proven in practice; the second, will minimize the funds and time for the banking system; thirdly, it can act as a basis for modern methodologies for the development and implementation of marketing strategies in commercial banks.https://economic-bulletin.com/index.php/journal/article/view/937bankingbanking marketingmarketing strategyefficiency of banking activitycompetition |
| spellingShingle | Svitlana Sliusar Ruslan Prikhodko Formation of marketing strategy for bank development in the banking services market Економічний вісник університету banking banking marketing marketing strategy efficiency of banking activity competition |
| title | Formation of marketing strategy for bank development in the banking services market |
| title_full | Formation of marketing strategy for bank development in the banking services market |
| title_fullStr | Formation of marketing strategy for bank development in the banking services market |
| title_full_unstemmed | Formation of marketing strategy for bank development in the banking services market |
| title_short | Formation of marketing strategy for bank development in the banking services market |
| title_sort | formation of marketing strategy for bank development in the banking services market |
| topic | banking banking marketing marketing strategy efficiency of banking activity competition |
| url | https://economic-bulletin.com/index.php/journal/article/view/937 |
| work_keys_str_mv | AT svitlanasliusar formationofmarketingstrategyforbankdevelopmentinthebankingservicesmarket AT ruslanprikhodko formationofmarketingstrategyforbankdevelopmentinthebankingservicesmarket |