The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016
Purpose – The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s presidential campaign 2016 and its ability to hijack A...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2021-07-01
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| Series: | Review of Economics and Political Science |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REPS-06-2019-0090/full/pdf?title=the-effect-of-political-neuromarketing-20-on-election-outcomes-the-case-of-trumps-presidential-campaign-2016 |