Factors effecting customer satisfaction of mobile banking in Bangladesh: a study on young users' perspective

Factors effecting customer satisfaction of mobile banking in Bangladesh: a study on young users' perspective

Purpose – In Bangladesh, the banking companies have huge opportunity to capture market share by properly understanding the critical aspect of customer satisfaction. This paper mainly focuses on young generation as target group to find out their differential perception. This study aims to identify mo...

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Bibliographic Details
Main Authors: Nusrat Jahan, Golam Shahria
Format: Article
Language:English
Published: Emerald Publishing 2022-06-01
Series:South Asian Journal of Marketing
Subjects:
loyalty
expense
responsiveness
security
relative advantage
convenience
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-02-2021-0018/full/pdf?title=factors-effecting-customer-satisfaction-of-mobile-banking-in-bangladesh-a-study-on-young-users-perspective

Internet

https://www.emerald.com/insight/content/doi/10.1108/SAJM-02-2021-0018/full/pdf?title=factors-effecting-customer-satisfaction-of-mobile-banking-in-bangladesh-a-study-on-young-users-perspective

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