Factors effecting customer satisfaction of mobile banking in Bangladesh: a study on young users' perspective
Purpose – In Bangladesh, the banking companies have huge opportunity to capture market share by properly understanding the critical aspect of customer satisfaction. This paper mainly focuses on young generation as target group to find out their differential perception. This study aims to identify mo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-06-01
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| Series: | South Asian Journal of Marketing |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-02-2021-0018/full/pdf?title=factors-effecting-customer-satisfaction-of-mobile-banking-in-bangladesh-a-study-on-young-users-perspective |