DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM
Objective: to reveal the groups of customer loyalty to the most famous medical establishments and to elaborate the program of internal and external customers’ loyalty of a curing-prevention establishment. Methods: marketing research based on selective personal polls and quantitative analysis of the...
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| Format: | Article |
| Language: | English |
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Tatar Educational Center “Taglimat” Ltd.
2013-12-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/1484 |
| _version_ | 1797256037221269504 |
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| author | A. L. Faizkhanova |
| author_facet | A. L. Faizkhanova |
| author_sort | A. L. Faizkhanova |
| collection | DOAJ |
| description | Objective: to reveal the groups of customer loyalty to the most famous medical establishments and to elaborate the program of internal and external customers’ loyalty of a curing-prevention establishment. Methods: marketing research based on selective personal polls and quantitative analysis of the primary information. Results: the groups of customer loyalty to the most famous medical establishments are revealed; it is stated that the share of loyal customers in “promoters” group is not sufficiently large, while the share of patients in groups “neutral” and “critics” is large. The data served as the basis for elaborating loyalty program. Scientific novelty: for the first time the loyalty factors are revealed and the level of customer loyalty to the most famous private medical establishments is determined; the Program of customers’ loyalty of a curing-prevention establishment is elaborated. Practical value: using the program of customers’ loyalty by a curing-prevention establishment will increase the number of loyal customers and the amount of profit. |
| first_indexed | 2024-03-08T23:16:54Z |
| format | Article |
| id | doaj.art-f11df41568b0463cb714c0a09fd63118 |
| institution | Directory Open Access Journal |
| issn | 2782-2923 |
| language | English |
| last_indexed | 2024-04-24T22:15:22Z |
| publishDate | 2013-12-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj.art-f11df41568b0463cb714c0a09fd631182024-03-20T08:16:46ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232013-12-01041911971482DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAMA. L. Faizkhanova0Naberezhniye Chelny branch of the Institute of Economics, Management and Law (Kazan)Objective: to reveal the groups of customer loyalty to the most famous medical establishments and to elaborate the program of internal and external customers’ loyalty of a curing-prevention establishment. Methods: marketing research based on selective personal polls and quantitative analysis of the primary information. Results: the groups of customer loyalty to the most famous medical establishments are revealed; it is stated that the share of loyal customers in “promoters” group is not sufficiently large, while the share of patients in groups “neutral” and “critics” is large. The data served as the basis for elaborating loyalty program. Scientific novelty: for the first time the loyalty factors are revealed and the level of customer loyalty to the most famous private medical establishments is determined; the Program of customers’ loyalty of a curing-prevention establishment is elaborated. Practical value: using the program of customers’ loyalty by a curing-prevention establishment will increase the number of loyal customers and the amount of profit.https://www.rusjel.ru/jour/article/view/1484competitive advantagescustomers’ loyaltypersonnel loyaltyloyalty factorsqualitytrust |
| spellingShingle | A. L. Faizkhanova DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM Russian Journal of Economics and Law competitive advantages customers’ loyalty personnel loyalty loyalty factors quality trust |
| title | DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM |
| title_full | DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM |
| title_fullStr | DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM |
| title_full_unstemmed | DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM |
| title_short | DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM |
| title_sort | developing the competitive advantages of curing prevention establishments basing on the loyalty program |
| topic | competitive advantages customers’ loyalty personnel loyalty loyalty factors quality trust |
| url | https://www.rusjel.ru/jour/article/view/1484 |
| work_keys_str_mv | AT alfaizkhanova developingthecompetitiveadvantagesofcuringpreventionestablishmentsbasingontheloyaltyprogram |