DEVELOPING THE COMPETITIVE ADVANTAGES OF CURING-PREVENTION ESTABLISHMENTS BASING ON THE LOYALTY PROGRAM
Objective: to reveal the groups of customer loyalty to the most famous medical establishments and to elaborate the program of internal and external customers’ loyalty of a curing-prevention establishment. Methods: marketing research based on selective personal polls and quantitative analysis of the...
Main Author: | A. L. Faizkhanova |
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Format: | Article |
Language: | English |
Published: |
Tatar Educational Center “Taglimat” Ltd.
2013-12-01
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Series: | Russian Journal of Economics and Law |
Subjects: | |
Online Access: | https://www.rusjel.ru/jour/article/view/1484 |
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