Cultural Differences in the Allocation of Attention to Information Architecture Components
Well-designed web information architecture (IA) supports the findability and usability of web content, with the wider aim of ensuring efficient, positive user experiences. Accordingly, this study investigates cultural differences in how web visitors allocate their attention to the four main IA compo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
National Taiwan University
2021-06-01
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| Series: | Journal of Library and Information Studies |
| Subjects: | |
| Online Access: | https://jlis.lis.ntu.edu.tw/files/journal/j52-2.pdf |