How Amazon went from an uncertain online bookstore to the leader in e-commerce
Amazon.com is one of the most well-known, well-respected companies in the world. When the company first started as an online bookstore, many people doubted its future. Jeff Bezos applied fourteen leadership principles that emphasize the importance of a good company-consumer relationship. This firm h...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Entrepreneurship, Belgrade
2022-01-01
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| Series: | International Review |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2022/2217-97392203157D.pdf |