INCUMBENT BUSINESS MODEL INNOVATION UNDER MISPERCEIVED HYPERCOMPETITION
Hypercompetition theory states that incumbent firms must restructure their organizations, resources, and product portfolios, as competitive advantages cannot be sustained over time. Yet, hypercompetition is rarer than many scholars and practitioners suggest. In this paper, we suggest that if manage...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2022-07-01
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| Series: | Journal of Business Models |
| Online Access: | https://130.225.53.24/index.php/JOBM/article/view/6825 |