Selling Military Service During Wartime: U.S. Army Recruitment Advertising and Enlistment Motivation During the War Against Terror
This article examines the coherence between the themes expressed in the U.S. Army’s recruitment advertisements and the enlistment motivation among American soldiers enlisting in the Army in the years 2001–2010, when the country was involved in two wars in Afghanistan and Iraq, respectively. Based on...
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| Format: | Article |
| Language: | English |
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Scandinavian Military Studies
2019-10-01
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| Series: | Scandinavian Journal of Military Studies |
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| Online Access: | https://sjms.nu/articles/12 |