How Marketing Transforms in Flourishing Futures
As a discipline, marketing will need to shift as businesses and other institutions respond to the numerous crises now facing the world—either proactively towards transformative sustainable marketing, as it has been termed, or reactively in an effort to sustain business as usual. This paper argues th...
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| Format: | Article |
| Language: | English |
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Luminous Insights
2023-10-01
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| Series: | Journal of Sustainable Marketing |
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| Online Access: | https://luminousinsights.net/articles/JSM-2023-111.pdf |