The Importance That Customers Place On Service Attributes Of Sale Personnel In The Retail Sector
When examining retail patronage, customer satisfaction must also be considered. Secondary resources (American Marketing Association, 2007; Berman, 2011; Berry, 2008; Chang, 2006:209; Helgesen & Nesset, 2007: 129 and Kong and Jogaratnam, 2007:279) observed that customer satisfaction is the degree...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-06-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.1515/fman-2015-0036 |