Asymmetric Horizontal Differentiation under Advertising in a Cournot Duopoly
Horizontal differentiation is generally derived from the aggregate utility function and is assumed to be symmetric. However, empirical work suggests that asymmetric horizontal differentiation can exist in practice. This paper examines the topic of asymmetric horizontal differentiation by allowing a...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-05-01
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| Series: | Games |
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| Online Access: | https://www.mdpi.com/2073-4336/13/3/37 |