APAKAH KEINTIMAN KEPADA KONSUMEN BERPENGARUH TERHADAP KEPUASAN KONSUMEN? STUDI KASUS PADA TEMPAT PENYEDIA JASA SERVIS MOBIL DI KOTA BANDUNG

APAKAH KEINTIMAN KEPADA KONSUMEN BERPENGARUH TERHADAP KEPUASAN KONSUMEN? STUDI KASUS PADA TEMPAT PENYEDIA JASA SERVIS MOBIL DI KOTA BANDUNG

Abstract   A shift in marketing orientation, from transactional marketing to long-term and involves emotions that become the current trend. Many ways and efforts made by the company to win the current competition is to conduct customer intimacy towards its customers. This research is aimed to see h...

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Bibliographic Details
Main Authors: Irsyad Kamal (Universitas Padjadjaran - Indonesia), Deru R Indika (Universitas Padjadjaran - Indonesia), Muhamad Aqshel Revinzky (Universitas Padjadjaran - Indonesia)
Format: Article
Language:English
Published: Politeknik APP 2019-11-01
Series:Jurnal Manajemen Industri dan Logistik
Subjects:
keintiman kepada konsumen
kepuasan konsumen
kualitas servis
Online Access:https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/61

Internet

https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/61

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