Service quality and customer loyalty in four-star hotels of Shiraz
The chief goal of hotels is to satisfy and retain their customers.Previous researches have shown that contented hotel guests are morelikely to revisit a hotel than guests who were somehow dissatisfied.This study attempts to scrutinize the relationship between servicequality perceptions and customer...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-01-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_3979_9c80f0b449a7f4889f2b040d38eac4a6.pdf |