Determinants of students' loyalty at Universitas Terbuka
Factors affecting students' loyalty were explored in this paper. The objective of the study was to identify the most important factors involved in determining students' loyalty at Universitas Terbuka, Indonesia. The research was conducted through a quantitative approach and all data were p...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2013-03-01
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| Series: | AAOU Journal |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/AAOUJ-08-01-2013-B005/full/pdf?title=determinants-of-students-loyalty-at-universitas-terbuka |