Brand Identity Transfer and Consumers Sport Commitment in the Iranian Football Premier League: Mediating Role of Promotional and Advertising Tools
Sports advertising is one of the methods used by most companies to introduce their brands and products and expand their market. This study aimed to investigate the relationship between brand identity transfer and sport commitment with the mediating role of promotional and advertising tools from the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shahid Bahonar University of Kerman
2020-10-01
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| Series: | Journal of New Studies in Sport Management |
| Subjects: | |
| Online Access: | https://jnssm.uk.ac.ir/article_2723_5bae8a9ab4cb72e142a7ee1675511dde.pdf |