Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM)
Objective In recent years, due to the increase in the use of influencers to introduce and promote products and services for companies, influencer marketing has been widely considered as an important and effective advertising tool. On the other hand, with the significant growth of social media among...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_89519_0731c3fcf71102d11f03b6f07ca13d10.pdf |