Attention and information acquisition: Comparison of mouse-click with eye-movement attention tracking
Attention is crucial as a fundamental prerequisite for perception. The measurement of attention in viewing and recognizing the images that surround us constitutes an important part of eye movement research, particularly in advertising-effectiveness research. Recording eye and gaze (i.e. eye and head...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bern Open Publishing
2018-11-01
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| Series: | Journal of Eye Movement Research |
| Subjects: | |
| Online Access: | https://bop.unibe.ch/JEMR/article/view/4429 |