COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK

Batik Purbaling ga has a promising role to increase society’s welfare in Purbalingga. This study aims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik, using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threats and Qu...

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Bibliographic Details
Main Authors: Suliyanto Suliyanto, Siti Zulaikha Wulandari, Weni Novandari
Format: Article
Language:English
Published: Universitas Islam Indonesia 2011-09-01
Series:Economic Journal of Emerging Markets
Online Access:http://uiistage.openjournaltheme.com/3310/index.php/JEP/article/view/2304