Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping
Abstract During recent decades, environmental sustainability has reached the top of international political issues and has been recognized as a key motivating factor for innovation. As a result, the number of companies that develop green products has grown rapidly and customers show increasing inter...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2022-08-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_160061_a009c7cc8a24802c35d44f67377347fe.pdf |