FAKE REALITY: WOMEN PORTRAYAL IN BEAUTY PRODUCT ADVERTISEMENTS OF PAKISTANI PRIVATE CHANNELS

Since advertising was introduced many centuries ago, women have been objectified and, in some cases, insulted or belittled. The second wave of feminists challenged society's definition of femininity, and society's insistence on equating men with “thought” and women with “nature” and “body....

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Bibliographic Details
Main Author: Zarnab Rana
Format: Article
Language:English
Published: Universitas Islam Negeri Sunan Kalijaga 2021-10-01
Series:Jurnal Sosiologi Reflektif
Subjects:
Online Access:https://ejournal.uin-suka.ac.id/isoshum/sosiologireflektif/article/view/2257