THE INFLUENCE OF MARKETING MIX AND SERVICE QUALITY ON CORPORATE REPUTATION AND ITS IMPACT ON REPURCHASE DECISION
Abstract. Retail business is a growing Industry in Indonesia. Among others there are two important variables in retail business: Marketing mix and service quality. This research are aimed first to know and to analysis the influence of marketing mix and service quality on corporate reputation and its...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2017-08-01
|
| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1618 |