E-Marketing dan Keunggulan Kompetitif terhadap Kinerja Pemasaran dengan Online Review sebagai Variabel Moderating
The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research and the character of the research is explanat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Medan Area
2021-11-01
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| Series: | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/bisman/article/view/5449 |