The Role of Service and Product Quality on Customer Loyalty

The Role of Service and Product Quality on Customer Loyalty

Coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. This study aims to analyze the relationship between service quality and product quality on customer satisfaction and loyalty, the relationship between custo...

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Bibliographic Details
Main Authors: Agus Taufik, Sugeng Santoso, Muhamad Irfan Fahmi, Faqih Restuanto, Steven Yamin
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2022-02-01
Series:Journal of Consumer Sciences
Subjects:
customer satisfaction
customer loyalty
product quality
service quality
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/38851

Internet

https://journal.ipb.ac.id/index.php/jcs/article/view/38851

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