Predicting Customer Churn on OTT Platforms: Customers with Subscription of Multiple Service Providers
No industry can thrive without customers and with customers comes the chances of customer churn. Since customer churn have direct-impact on the revenue, all the industries are focusing in understanding the factors influencing churn and are developing methods to predict the customer churn effectively...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of organization and informatics
2022-01-01
|
| Series: | Journal of Information and Organizational Sciences |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/421565 |