The Genealogy of Pricing
The marketing environment encompassing companies has changed significantly since the late 1990s owing to the rapid progress of information technology. This especially includes the popularization of the Internet, increase in digital commodities and collectable information, and development of artifici...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.003/_html/-char/en |