The Genealogy of Pricing
The marketing environment encompassing companies has changed significantly since the late 1990s owing to the rapid progress of information technology. This especially includes the popularization of the Internet, increase in digital commodities and collectable information, and development of artifici...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.003/_html/-char/en |
| _version_ | 1811290748122824704 |
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| author | Yoshihisa Kaneko Takaho Ueda |
| author_facet | Yoshihisa Kaneko Takaho Ueda |
| author_sort | Yoshihisa Kaneko |
| collection | DOAJ |
| description | The marketing environment encompassing companies has changed significantly since the late 1990s owing to the rapid progress of information technology. This especially includes the popularization of the Internet, increase in digital commodities and collectable information, and development of artificial intelligence technology. Pricing strategies adopted by companies have also changed against the background of these changes in the marketing environment. As a result, dynamic pricing and subscription have become two major pricing strategies in recent years. This study summarizes the major pricing strategies that have been adopted since the late 1990s when information technology began to progress and shows the genealogy of pricing starting from the pricing strategies presented by Tellis (1986). We predict the future of pricing strategies based on the background of pricing strategies adopted in recent years and the genealogy of pricing. |
| first_indexed | 2024-04-13T04:18:05Z |
| format | Article |
| id | doaj.art-f2050ea161b54bc79cfbc709ce943617 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-13T04:18:05Z |
| publishDate | 2022-01-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-f2050ea161b54bc79cfbc709ce9436172022-12-22T03:02:55ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692022-01-0141361710.7222/marketing.2022.003marketingThe Genealogy of PricingYoshihisa Kaneko0Takaho Ueda1Faculty of Humanities & Social Sciences, Yamagata University, JapanFaculty of Economics, Gakushuin University, JapanThe marketing environment encompassing companies has changed significantly since the late 1990s owing to the rapid progress of information technology. This especially includes the popularization of the Internet, increase in digital commodities and collectable information, and development of artificial intelligence technology. Pricing strategies adopted by companies have also changed against the background of these changes in the marketing environment. As a result, dynamic pricing and subscription have become two major pricing strategies in recent years. This study summarizes the major pricing strategies that have been adopted since the late 1990s when information technology began to progress and shows the genealogy of pricing starting from the pricing strategies presented by Tellis (1986). We predict the future of pricing strategies based on the background of pricing strategies adopted in recent years and the genealogy of pricing.https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.003/_html/-char/enpricing strategyprice discriminationprice conceptinformation technology |
| spellingShingle | Yoshihisa Kaneko Takaho Ueda The Genealogy of Pricing Maketingu Janaru pricing strategy price discrimination price concept information technology |
| title | The Genealogy of Pricing |
| title_full | The Genealogy of Pricing |
| title_fullStr | The Genealogy of Pricing |
| title_full_unstemmed | The Genealogy of Pricing |
| title_short | The Genealogy of Pricing |
| title_sort | genealogy of pricing |
| topic | pricing strategy price discrimination price concept information technology |
| url | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.003/_html/-char/en |
| work_keys_str_mv | AT yoshihisakaneko thegenealogyofpricing AT takahoueda thegenealogyofpricing AT yoshihisakaneko genealogyofpricing AT takahoueda genealogyofpricing |