A Linguistic Analysis of Mobile Phone Companies’ Slogans: A Case of Vodacom and Tigo in Tanzania

This paper presents findings of a Linguistic Analysis of Mobile Phone Companies’ Slogans: a case of Vodacom and Tigo in Tanzania. It specifically aimed at analysing linguistics forms used in constructing mobile phone companies’ slogans and examining the type of illocutionary acts portrayed by the sl...

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Bibliographic Details
Main Authors: Peter Rabson Mziray, Bazili Evarist Bamuhiga
Format: Article
Language:English
Published: Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma 2021-03-01
Series:Journal of Language and Literature
Subjects:
Online Access:https://e-journal.usd.ac.id/index.php/JOLL/article/view/2901