SYSTEM OF METHODICAL APPROACHES AND METHODS OF COMPLEX MARKETING RESEARCHES IN FOOD ENTERPRISES
The methodology for assessing the quality of public service at catering firms should be based on a comparison of consumer expectations and perceptions in relation to the service process, that is, the quality coefficient is determined as the difference between perception and expectations. In this cas...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
RS Global Sp. z O.O.
2021-03-01
|
| Series: | International Journal of Innovative Technologies in Economy |
| Subjects: | |
| Online Access: | https://rsglobal.pl/index.php/ijite/article/view/1910 |