The Legal Politics of Halal Tourism in Thailand: The Impact of Digital Advertising Interventions on Consumer Intent, Recommendations, and Engagement in the Contemporary Era

This study explores the legal politics of halal tourism in Thailand by highlighting the impact of digital advertising interventions on consumer intent, recommendations, and engagement. Thailand, as a leading global tourist destination, is increasingly expanding its halal tourism sector but faces cha...

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Bibliographic Details
Main Authors: Immanuel Ustradi Osijo, Fulgentius Danardana Murwani, Ery Tri Djatmika, Sopiah, Rungarun Boonsayan
Format: Article
Language:English
Published: Fakultas Syariah IAIN Metro 2024-12-01
Series:Metro Islamic Law Review
Subjects:
Online Access:https://e-journal.metrouniv.ac.id/milrev/article/view/9992