Determinants of consumer retention strategies for telecom service industry in Central India

The telecommunication industry has witnessed a tremendous growth in recent times in India. It has not only been limited to voice calls, but also integrated into every aspect of human life. This has resulted in the rapid rise of market players, offering innovative products and services. In this chang...

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Bibliographic Details
Main Authors: Vinod Sharma, Sunny Joseph, Jeanne Poulose
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2018-06-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10430/PPM_2018_02_Sharma.pdf