The Emotional Effects of Science Narratives: A Theoretical Framework

Stories have long been discussed as a tool to make science accessible to the public. The potential of stories to stimulate emotions in their audiences makes them an emotional communication strategy par excellence. While studies exist that test the effects of stories in science communication on the o...

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Bibliographic Details
Main Authors: Helena Bilandzic, Susanne Kinnebrock, Magdalena Klingler
Format: Article
Language:English
Published: Cogitatio 2020-03-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/2602