The Emotional Effects of Science Narratives: A Theoretical Framework
Stories have long been discussed as a tool to make science accessible to the public. The potential of stories to stimulate emotions in their audiences makes them an emotional communication strategy par excellence. While studies exist that test the effects of stories in science communication on the o...
Main Authors: | Helena Bilandzic, Susanne Kinnebrock, Magdalena Klingler |
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Format: | Article |
Language: | English |
Published: |
Cogitatio
2020-03-01
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Series: | Media and Communication |
Subjects: | |
Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/2602 |
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