The Originator Effect of User Ideated Products
A growing number of consumers are participating in the new product development process with companies. Companies can both obtain product ideas from users and also increase the purchase intent of consumers who see information about the product that has been conceived of by an actual user. Consumers i...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/2/39_2019.038/_html/-char/en |