Navigating New Marketing Technologies, Channels and Metrics
The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them. Modern technologies in all industries are drastically changing human lifestyle, interactions a...
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| Format: | Article |
| Language: | English |
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University of Primorska
2018-12-01
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| Series: | Managing Global Transitions |
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| Online Access: | http://www.hippocampus.si/ISSN/1854-6935/16.379-400.pdf |