The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage
Introduction: Small and medium enterprises (SMEs) play an important role for both economic growth and employment opportunities. Considering that SMEs can expand their market coverage through exporting, governments encourage SMEs to explore the international market for potential business growth. Howe...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-07-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2836_31e167c1480d09f6f8cdc6f66eb6f59e.pdf |