Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
In recent years, the continuous increase in the population of Nigeria, especially the youthful population who are characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes and strategies to meet the needs of this segment of the market. Therefore, this st...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional Jorge Basadre Grohmann
2022-04-01
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| Series: | Economía & Negocios |
| Subjects: | |
| Online Access: | https://revistas.unjbg.edu.pe/index.php/eyn/article/view/1346 |