Sustainable Competitive Advantage: A Survey of Companies in Southern Brazil

A Sustainable Competitive Advantage emerges as an important factor in the perception of value of goods and services, which should be considered as elements of competitive differentiation. This study aims at identifying the relationship between sustainable competitive advantage and organizational per...

Full description

Bibliographic Details
Main Authors: Julio Cesar Ferro de Guimarães, Eliana Andréa Severo, César Ricardo Maia de Vasconcelos
Format: Article
Language:English
Published: FUCAPE Business School 2017-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123050604006