EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN

EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN

The need of fruits and the number of fruit outlets in Jakarta has been increasing, therefore the study on brand equity of fruit outlet services according to consumer’s perception is now required. In detail the purpose of this study is to analyze the demographic characteristics of  fruits outlets con...

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Bibliographic Details
Main Authors: Erdiasa Nursaman, Ujang Sumarwan, Setiadi Djohar
Format: Article
Language:English
Published: Bogor Agricultural University 2015-02-01
Series:Jurnal Manajemen & Agribisnis
Subjects:
brand equity
brand awareness
brand association
brand perceived quality
brand loyalty
Online Access:http://journal.ipb.ac.id/index.php/jmagr/article/view/9046

Internet

http://journal.ipb.ac.id/index.php/jmagr/article/view/9046

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