Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some prev...
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| Format: | Article |
| Language: | English |
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2015-08-01
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| Series: | Journal of Economics, Business & Accountancy |
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| Online Access: | https://journal.perbanas.ac.id/index.php/jebav/article/view/451 |