Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some prev...
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Format: | Article |
Language: | English |
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2015-08-01
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Series: | Journal of Economics, Business & Accountancy |
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Online Access: | https://journal.perbanas.ac.id/index.php/jebav/article/view/451 |
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author | Sony Kusumasondjaja |
author_facet | Sony Kusumasondjaja |
author_sort | Sony Kusumasondjaja |
collection | DOAJ |
description | Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation. |
first_indexed | 2024-04-12T09:46:01Z |
format | Article |
id | doaj.art-f2a1136a504543908e9b9ab204e374e7 |
institution | Directory Open Access Journal |
issn | 2087-3735 2088-785X |
language | English |
last_indexed | 2024-04-12T09:46:01Z |
publishDate | 2015-08-01 |
publisher | Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) |
record_format | Article |
series | Journal of Economics, Business & Accountancy |
spelling | doaj.art-f2a1136a504543908e9b9ab204e374e72022-12-22T03:37:57ZengPusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)Journal of Economics, Business & Accountancy2087-37352088-785X2015-08-0118224125210.14414/jebav.v18i2.451514Information quality, homophily, and risk propensity: Consumer responses to online hotel reviewsSony Kusumasondjaja0University of Airlangga, Airlangga Street 4, Surabaya, 60286, East Java, IndonesiaSearching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.https://journal.perbanas.ac.id/index.php/jebav/article/view/451Online ReviewsInformation QualityRisk PropensityHomophilyTrust |
spellingShingle | Sony Kusumasondjaja Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews Journal of Economics, Business & Accountancy Online Reviews Information Quality Risk Propensity Homophily Trust |
title | Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews |
title_full | Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews |
title_fullStr | Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews |
title_full_unstemmed | Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews |
title_short | Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews |
title_sort | information quality homophily and risk propensity consumer responses to online hotel reviews |
topic | Online Reviews Information Quality Risk Propensity Homophily Trust |
url | https://journal.perbanas.ac.id/index.php/jebav/article/view/451 |
work_keys_str_mv | AT sonykusumasondjaja informationqualityhomophilyandriskpropensityconsumerresponsestoonlinehotelreviews |