Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews

Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some prev...

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Main Author: Sony Kusumasondjaja
Format: Article
Language:English
Published: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2015-08-01
Series:Journal of Economics, Business & Accountancy
Subjects:
Online Access:https://journal.perbanas.ac.id/index.php/jebav/article/view/451
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author Sony Kusumasondjaja
author_facet Sony Kusumasondjaja
author_sort Sony Kusumasondjaja
collection DOAJ
description Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.
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spelling doaj.art-f2a1136a504543908e9b9ab204e374e72022-12-22T03:37:57ZengPusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)Journal of Economics, Business & Accountancy2087-37352088-785X2015-08-0118224125210.14414/jebav.v18i2.451514Information quality, homophily, and risk propensity: Consumer responses to online hotel reviewsSony Kusumasondjaja0University of Airlangga, Airlangga Street 4, Surabaya, 60286, East Java, IndonesiaSearching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.https://journal.perbanas.ac.id/index.php/jebav/article/view/451Online ReviewsInformation QualityRisk PropensityHomophilyTrust
spellingShingle Sony Kusumasondjaja
Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
Journal of Economics, Business & Accountancy
Online Reviews
Information Quality
Risk Propensity
Homophily
Trust
title Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
title_full Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
title_fullStr Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
title_full_unstemmed Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
title_short Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
title_sort information quality homophily and risk propensity consumer responses to online hotel reviews
topic Online Reviews
Information Quality
Risk Propensity
Homophily
Trust
url https://journal.perbanas.ac.id/index.php/jebav/article/view/451
work_keys_str_mv AT sonykusumasondjaja informationqualityhomophilyandriskpropensityconsumerresponsestoonlinehotelreviews