The Influence of Perceived Quality, Value, Satisfaction, Trust, Commitment on Loyalty and Strategies to Increase Loyalty
The manufacturing sector, including the automotive industry, is vital to the Indonesian economy. The research was conducted at a company engaged in automotive components. In increasingly fierce competition, companies foster long-term relationships to win customers. This research aims to analyze the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-09-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8237 |