Strategic alliances: Challenges for international consumer goods producers
Companies enter international markets for varying reasons, and these different objectives at the time of entry should produce different strategies, performance goals, and even ways forms of market participation. Strategic alliances are part of entry modes for foreign markets. According to the table...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2005-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710501003P.pdf |