Brand-oriented management: features and perspectives on ukrainian market
The subject of research is a set of theoretical, methodological and applied principles of marketing support innovative adaptation of the brand of service industries enterprise. The aim is to develop the scientific and methodological foundations of brand-oriented management as a modern type of manage...
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| Format: | Article |
| Language: | English |
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Hryhorii Skovoroda University in Pereiaslav
2016-03-01
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| Series: | Економічний вісник університету |
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| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/376 |