So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests

So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests

The reasons for buying online have occupied the literature of consumer behavior on the Internet for quite some time. Different theories seek to understand the relationships between different variables of purchasing behavior using this channel. However, the literature has not been sufficiently focuse...

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Bibliographic Details
Main Authors: Juan Carlos Rentería-García, Mauricio Sabogal-Salamanca, Yesica Mayett-Moreno
Format: Article
Language:English
Published: Universitat Politècnica de València 2019-10-01
Series:Multidisciplinary Journal for Education, Social and Technological Sciences
Subjects:
Online Shopping Behavior
E-Commerce
comparative study
digital marketing
nonparametric tests
Online Access:https://polipapers.upv.es/index.php/MUSE/article/view/11048

Internet

https://polipapers.upv.es/index.php/MUSE/article/view/11048

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