HUBUNGAN ANTARA GAYA HIDUP DAN PEMILIHAN MEREK LOKAL ATAU MEREK LUAR NEGERI (SURVEI PADA AYAM BAKAR WONG SOLO VS KENTUCKY FRIED CHICKEN)
Abstract This study examines the influence of lifesyle on probability in buying intention toward domestic brand (Ayam Bakar Wong Solo) or foreign brand (Kentucky Fried Chicken). Convenience sampling method was employed to acquire 250 samples with the criteria of: (1) the respondents had the intent...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2015-11-01
|
| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/3647 |