Florida Consumer Preferences for Indoor Foliage Plant Attributes

Consumer demand for indoor foliage plants is decreasing. One strategy to counter decreasing demand is to align products with consumer needs. To explore this strategy, this 4-page fact sheet examines purchasing barriers for indoor foliage plants so that breeders, growers, suppliers, and retailers ma...

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Bibliographic Details
Main Authors: Hayk Khachatryan, Alicia Rihn
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2016-09-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/127991