SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study

SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study

The present research aims to use SWOT analysis to identify strategic problems of small business companies (SBCs) from the automotive selling parts of a brazilian city and use the GUT matrix for identifying a Priority Level (PL) result of each problem listed. This case-study is expected to bring impr...

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Bibliographic Details
Main Authors: José André Villas Boas Mello, Bruno Guimarães Jorge Pinto, Andréa Justino Ribeiro Mello
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2022-02-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
swot analysis
gut method
local productive system
entrepreneurs
nova iguaçu
management
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2022&vol=22&num=1&o=6

Internet

http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2022&vol=22&num=1&o=6

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